The art of good content writing is to engage the audience while ticking all of the boxes for search engines such as Google. Not an easy task. While you know your business, how do you translate what you do onto paper? It’s harder than you think. As well as describing what you do, the information needs to be articulated so that your audience understands and the content must contain the right elements to make it search engine friendly. That’s where we can help.
Whether it’s website content, articles, native content or product descriptions what you say is essential for a number of reasons. It is striking a balance between the various factors that can be the tricky part.
Website Content Writing
If you are just going to talk to people about how great your business is, you may as well leave the page blank. People don’t want to know how great you are; they want to know if you have what they need. When an audience lands on your website or comes across one of your articles the key is to engage them. You need to ensure that your content answers their questions and adds value to them. If you tick these boxes, then you are on the right track.
But wait……your web developer is advising you that your content needs to be SEO friendly to help with your website being found in search engines like Google. Our expertise and experience mean that we have this covered. From your keywords to the headers and meta descriptions we know how to make your website content work harder for you.
If you need someone to write this content for you then you are in luck. Having a website designed should be a painless process. You pay a designer to do the work and he shows you a wonderful website that you are delighted with. What are you going to put on it though? All of a sudden you need 5, 10, 15 or more pages of content and you don’t have the first clue where to start.
All We Need is a Few Bits of Information
At Engage Digital Media, we understand that you are busy working on your business which is why we do the hard work for you. We will liaise with your web developer or designer to provide all of the content for your website. You just need to give us a few bits of information. This stage can be completed by email or a short phone call where we discover more about you.
We need to know how you started what products and services you offer and what sort of area you cover, who your ideal customer is and what sort of market you are aiming at. We have extensive knowledge of many industries and what we don’t know we research. We carry out lots of research on what your audience is searching for, how they are likely to find you, what your competitors are doing and what others in the industry are offering.
Competitive Prices, Quality Service
While no one wants to talk about money, unfortunately, it’s what makes the world go round. We understand that you want a job well done but you don’t want to pay the earth which is why we pride ourselves oh the quality of our work and the cost-effectiveness of our services. Our prices start from £150 for 5 pages of optimised content. Each piece can be revised as much as you like and we will supply it complete with all the additional assets that Google needs. For those of you that know the terminology, this is called metadata. Each page will have its own title and description and will be written with the relevant keywords in mind. We don’t just write great content – we make sure its found!
Blog writing and posting
If you are looking for more content to add to an existing website to improve the effectiveness of what you currently have then consider a blog. A blog is really important to ensure that your site is full of fresh content. By blogging regularly, you not only give Google more reasons to rank your site but there’s also an opportunity to position yourself as an authority in your field.
Engage Digital Media have written hundreds of articles, an extensive range of websites and all manner of other informative and articulate pieces from digital brochures to product descriptions for websites. Our content is designed to fulfil all of the requirements needed to ensure that your customers not only find you but that they also buy from you.
Build and optimise your blogs
Our blog creation service is worth finding out more about. Not only do we write the blogs but, if you have a WordPress site, we will also build your blog and ensure that it has the relevant meta title and meta descriptions as well as all the necessary image alt texts and other factors that will make it work hard for you!
In addition to these more popular services we also offer product descriptions, brochure content and much more. You just tell us what you need, and we will come up with the solution.
Content Marketing Strategy
If you need more than someone just to write content for you and don’t know where to start then leave it to us. We have worked with many clients to build and execute a content marketing strategy across their website and social media platforms. With Engage Digital Media, you are in safe hands!
Why not check out our portfolio of projects or contact us to find out more?