As a smaller business that doesn’t have huge marketing teams and the budgets that go with them, it can be hard to stay on top of day to day marketing tasks like social media. The trouble is, this is exactly what you should be giving your time and attention to. But how? You have customers waiting for products, you need to be in multiple places at the same time and you haven’t got time to do the work that earns the money. How are you going to find time to post on Facebook or Instagram and what or when should you be posting?
“I’ll do it tomorrow”
Sound familiar? That’s exactly what many small businesses say. Tomorrow becomes the next day, the next week or the next month and before you know it, your page hasn’t been updated for two months. Now don’t get us wrong, it’s easily done but there are so many reasons why you should be giving it some attention.
Talk directly to your customers
Social media platforms such as Instagram and Facebook are a great way to talk directly to your customers and your potential customers and shout about what you are doing. How do you communicate with your existing customers to tell them about your next product launch or remind people of why they should be using you? When do you introduce your new team member or tell them about event or news.
Target a specific audience
Using a fraction of the budgets that you would spend on more traditional types of media, you can reach potential new customers in your target area. Use ads to boost your posts to a larger audience other than those that just like your page or promote your page to new customers. Target by age, geographic location, interests, job, gender and more.
The Direct Benefits of Social Media
There are so many benefits of using social media to raise awareness of your brand and to reach your customers with specific messages.
- Gain traffic
- Interact with your customers
- Build your brand and increase awareness
- Increase sales
- Give you insights into your customers
- Targeted reach
- Save money on other forms of advertising
- Give somewhere for customers to leave public reviews
- Share news, events, updates and more
These are just a few – we could go on but using the features of Facebook, Instagram, Twitter and other social media for small business, you can reach your audience at next to no cost.
How much is your time worth?
Of course, there is your time to factor in so working out how much you make an hour versus how much it would cost to hire someone to do it for you is worth considering but social media is here to stay and it is important that you are taking full advantage of this tool that is only going to help you grow your business.
For more information about a social media strategy for your small business, get in touch and talk to us. We would be happy to discuss your requirements with you.