Why Your Business Needs Instagram

Before we get into sharing Instagram story ideas for your business, it is probably a good diea to share why ou should be using Instagram. It may come as a surprise, or not, that Instagram usage has grown by 1400% in the last 5 years!!!! There is no doubt that your customers are using it and your potential customers! So, why would you not take advantage of this free opportunity to reach them? 

Using Instagram Stories for Business

Many businesses use the Instagram feed to post images with relevant hashtags and captions or create Reels which are the hottest new trend, as they try to emulate what TikTok have achieved giving users the chance to produce short videos set to music. For now though, we are going to focus our attention on Instagram Stories for business! They are a great way to interact with your customers in real time and publish content that is relatable, engaging, fun and different. 

Show the Fun Side of your Brand

Stories are what we call ephemeral content. In other words they are temporary. Instagram stories are there for 24 hours after which time they disappear unless you add them to your highlights. This means you can experiment. If it doesn’t work, if it doesn’t look great, if you weren’t terribly happy with it don’t worry – it’s not going to be there for ever.

Creating Your Own Designs

If you want to create bespoke, branded Instagram stories for business, you can make professional looking posts in Canva. Using the templates or, by creating your own designs, you can get really creative and use the expanse of space to promote products, services or to tell your own story. Simply create a new design, click on ‘Instagram story’ and then search the templates or start adding your own assets.

You don’t have to be really creative in terms of grahpcis though. Sometimes adding a photo, or short video, and overlaying text/music or filters does the job just fine.

Instagram Story Ideas

By adding your Instagram story to your highlights, it won’t simply vanish aftyer 24 hours and you will be able to keep your favourite ones for future reference. These icons that you see on other peoples Insta profiles are actually used to categories stories. Add the story to a category and it stays there. You might have different Instagram story ideas that you can categorise into relevant sections whether that be different products or services or just news, sales, cusotmer photos etc. 


What Can You Use Stories For?

Had a delivery and want to show off the boxes being unpacked? Add it to your story and get people engaged. Got a new product you want to tease, use the story to show people. Seen something funny that has amused you – share it to your story. Want to know what your customers think? Use stories to ask them. In fact there is so much you can do and so many Instagram story ideas that they onely problem you will have is which one to use first. These are just some of our suggestions:

  • Share instant photos or videos
  • Share content from your gallery 
  • Share other peoples posts – it could be a feed post or a story that someone has tagged you in
  • Add questions to your content 
  • Add emojis, stickers, GIFs and other animated graphics 
  • Use Stickers
  • Create polls this or that, yes or no, left or right, this colour or that colour etc.
  • Add a hashtag sticker 
  • Countdown to an event 
  • Time
  • Temperature
  • GIF
  • @mention people
  • Questions – ask your audience a question
  • Chat – start a chat with friends from your story – responses are sent as messages
  • Music – Share your favourite songs
  • Quiz – create quizzes for people
  • Emoji slider – let people respond with how they are feeling

With features like geographical location tagging, hashtags, polls, gifs, stickers, and more, growing your following encouraging brand engagement is simple.

Make it Easy for People to Find You

Want to share your location with people or attract people interested in what you do? Features like hashtags and geotagging make it easy for users to find you based on location and interest. We would highly recommend experimenting with Instagram story ideas and finding what works for you, testing out all of the features as you go. 

A More Personal Experience

When scrolling through feed, people can like and comment on your posts and everyone can see. Instagram stories for business make it easier for people to interact one on one with you. Ask them a question and it comes through to you privately. Given this option people are far more likely to ask a question they may not want to publicly. 

When it comes to interaction, you often find people more willing to react and respond to stories than your main feed posts. 

Got a new idea for a product or service and want to see what others think? Use Stories to post a picture and add a question or poll. 

What better (or easier way) to get feedback from the people that matter? 

Use Instagram Stories for Business to Build a Connection

Instagram and Facebook stories build a different kind of connection. Often, the audience that respond to your main posts are different to those that respond to your stories. You can be as creative as you want and really have some fun to bring your Instagram to life. Remember to use it showcase the fun side of your business as well as new products, services, surveys etc but also remember – if you ask a question or are encouraging feedback from people to respond. 

For further information on Instagram story ideas, what will work best for you and how to get started, get in touch.