Does Your Competition Have a Social Media Strategy?

This is critical to a good social media strategy. Analyse what your competitors are doing and make sure you are doing it better. If the competition is not doing it well this doesn’t mean that you shouldn’t be. Take inspiration from the industry leaders, look further afield and find those that have built a good social media following. It’s not all about the number of followers it’s the quality of the audience engagement.

Posting on the Right Platforms

Facebook is all you need right? Wrong! There are so many effective social media platforms that you could be using – the chances are you don’t need them all though. Perhaps you are a business to business establishment and your core client base are business owners themselves. Where are they active? For many Twitter and LinkedIn are massively under used. Are you making the most of the article facility on LinkedIn? If you have a very visual product then Instagram and Pinterest could hold the key to audience engagement.

how to execute a social media strategy

What to Post and When 


This for some is where it all falls down. You have social media pages and you post once or twice then it becomes too much of a chore with everything else you have to think about and the good intentions that you started with are all too soon forgotten. It is important to post consistently – daily, every other day. Not too much though – if you start posting every time you think of something you will quickly lose followers. I recommend posting once a day if possible. Post content that is relevant and engaging. This means not posting “its Friday, yay” or “what are you doing today?” The content has to add value to your audience and make them want to find out more. When to post is another quandry entirely but there are guidelines of the best times of day and the best days of the week. The key is consistency!

If you need help with your social media, Engage Digital Media offer a strategy for businesses just like you that will provide you with a good base of information. Simply click here for more details of how we can help you.