What is the point of social media for business? Believe it or not, even in this age of mass digital conumption, there are business owners that don’t understand the value of social media for business and why they should invest time/money into it. So what is the point and why should you have a social media presence for your business? Let’s look at three ways in which it will help your business and why you should make it an item on your things to do, or things to prioritise, lists.
Increase Your Online Brand
How do your customers find you currently? Do they search in Google? Perhaps they have a favoured social media network that they use where they tend to search for things. Maybe they see your name somewhere and check out your Facebook reviews. Sometimes people will ask for a recommendation and their friends will tag the name of a recommended business on their Facebook page. It has never been easier to find what you are looking for simply by asking the question in your Facebook status or typing it in a search bar. You can find anything online from a takeway delivery to a reliable kitchen fitter. All you need to do is ask the question. The answer that people find when they search is very much up to you as a business owner. Making sure your brand is has maximum exposure online is key, if you want to be the answer to their search query.
Why Won’t They Just Find me in Google?
Having a good social media presence means that if your potential customers are using Google as a way to look for you then it is not just your website that will return. Google your business – what do you see? Google your competitors and then what do you see? If you type the name of a business into the search bar you will get a list of all the sites they are active on. This may be their own website, their LinkedIn profile, their Twitter profile and their Facebook – they dominate that whole page of Google with their presence – isn’t this what you want for your business? The more time you invest in growing your brand presence, in as many relevant places as possible, the more likely that your customers will find you.
Grow your website traffic
Social media is a fantastic tool to increase traffic to your website. you can use your social media posts to direct traffic to your product pages, your contact us page and specific information pages. If you have a blog, you can publish blog links to your social media pages. If you have a particular product you want to push you can post a link to the product.
The key to this is not too much self -promotion though or you will end up driving away your followers. Try and strike the right balance of content that is educational, informative and adds value to your audience.
You can also use Facebook and instagram shopping tools as an additional channel to sell your products. Link your website catalogue to your Facebook page, make sure your instagram is linked too and people can buy your products from their social media accounts. It will take them straight from the Facebook/Instagram channel to the checkout on your website.
Gain Insights About Your Audience
How much do you actually know about your customers?
- Do you know who is buying your products?
- Do you know who is interested in them?
- Do you have a good idea of who your audience is?
Social media insights tell you who your audience is, whether they are male or female, how old they are, where they are based and what time of day they are online.
Wouldn’t you love access to this information? Well it is all there and it gives businesses so much information that allows them to segment their audiences and better tailor their content. It also gives you the opportunity to crete lookalike audiences through Favebook marketing ads to put your products in front of more of the same audience. You can upload your databse to Facebook’s Business Manager and ask Facebook to show ads to anyone that fits this criteria. Data is key and you have a whole wealth of it sat there waiting to be used.
Do you need more convincing? How about finding out what your competitors are doing, targeting your content to a specific audience, geo-targeting your content and building relationships? The list goes on………….
If you still aren’t convinced then we would be happy to discuss it with you further. Why not drop us a line and let’s arrange some time to talk about how social media could work for your business.