Blogging for some can be a way to express their thoughts and feelings or to entertain the masses while for others it’s a key part of their business content marketing strategy. A blog is a way to get the message out, to grow a relevant audience and become an authority in your field. Of course, like anything, growing a blog takes time, tenacity and patience – tricky when you are so busy running your business. Coming up with fresh content ideas, making sure you regularly update it and knowing what the search engines are looking for are all part of the magic recipe for a successful blog. Hiring website blog writers that can not only research and create your content, is one way to achieve success but what should you be looking for when choosing the right company? We share five tips to follow when chosoing the right blog management service for your business.
Check Out Examples of Their Work
With most products and services that you choose, you want to make sure that you are confident in what you are buying. Whether it’s a plumber to install a bathroom, or to book a table at a restaurant for Saturday night, before you choose a service provider, you will often do your research be it talking to others about their experiences, asking for recommendations or looking at previous examples of their work. When choosing website blog writers, you should be looking for the follwoing:
- Spelling, grammar and presentation
- Tone of voice
- How relevant their content and their depth of knowledge on the topic
- How engaging is their content? Does it speak to the audience?
Check out their Facebook and Google reviews to see what others have to say.
What Level of Service do They Offer?
Many website blog writers just produce blogs. That’s OK if you are happy to upload them yourself, source the images and are competent when it comes to optimising the blog for search engines. If all of this is beyond what you want to, or can do then you need to find a company that offer a blog management service and that will offer the following:
- Coming up with a blog schedule/calendar
- Researching the topic and writing engaging and relevant content
- Providing images to go with each blog
- Building the blog within your website
- Optimising the blog once built for the most relevant keywords
- Re-visiting old blogs and adding to or developing them
What you don’t want to do is spend your time hand holding the blog writing company – they should be able to do the work and just share the content with you once it’s done. Of course, you may want to approve any content before it’s uploaded but you don’t want to have to spend lots of time editing and re-writing parts of it.
Do They Understand Your Industry?
If you run a business that specialises in cryptocurrency, you want to ensure that you hire website blog writers that understand the topic. Of course, this may be a little bit niche but we are trying to highlight the importance of selecting a blog management company that can write about what it is that you offer. They need to be able to write confidently and with conviction. You don’t want to have to explain everything to them over and over again, nor do you want your content to be full of incaccurate facts and information when you are tring to position yourself as an authority in your field.
Can You Meet or Chat with Them First?
It’s always a good idea to have a chat over the phone or on Zoom before employing the services of website blog writers. This will tell you a number of things including if you have some level of rapport with them, if they are English speaking and and if they can hold an engaging and intelligent conversation. Don’t be afraid to ask for a call or meeting. If you are going to be spending your moeny with someone, you want to make sure that you choose the right company.
Ask Them for a Test Piece
We have often been asked to provide test pieces first when bidding for client contracts or showing a customer that we can listen to, and understand, a brief. It’s not unreasonable to ask them to produce 500 words on a specific topic. Of course, we don’t recommend that you just take advantage of 10 different website blog writers to produce enough content for your blog for the foreseeable future. This is just unethical and won’t do you any favours in the long run. However, if you want to be sure that you are choosing the right company for your business, ask them to write a piece. You could offer to pay them for their time – this way you won’t be liable for a huge bill.
Finding the right website blog writers fo your business should be a straightforward process but it is worth taking a bit of time to carry out your research and ensure that you are choosing the right fit. If you would like to discuss our blog management services, we would be only to happy to set up a call or meet over Zoom. Just get in touch – 07828 669152.