Instagram is a powerful social media platform that can be used to connect with customers, build relationships, and drive sales. With over 1 billion active users, Instagram offers a wide range of features that business can use to reach their target audience.

Here are some of the most popular Instagram features for business:

Instagram Business Profile

An Instagram business profile allows you to add more information about your company, such as your website, contact information, and hours of operation. You can also use your business profile to run ads and track your progress. To create a business profile, go to your profile and tap the Edit Profile button. Then, tap Switch to Business Profile and follow the instructions.

instagram business profile

Instagram Shopping

Instagram Shopping allows you to tag products in your posts and stories, so that customers can easily purchase them from your website. You can also create product catalogs and use Shoppable Stories to showcase your products. To enable Instagram Shopping, you’ll need to have a business profile and connect your Instagram account to your Facebook page. Then, you’ll need to create a product catalog. You can do this by going to Settings > Business > Products. Once you’ve created a product catalog, you can start tagging products in your posts and stories. To tag a product, simply take a photo or video of the product and then tap the Tag Product button. You can also tag products in your stories by tapping the Stickers icon and then selecting the Product sticker.

Instagram Insights

Instagram Insights provides you with data about your followers, such as their age, gender, and interests. You can use this data to create targeted content that is more likely to resonate with your audience. To access Instagram Insights, go to your profile and tap the Insights tab.

instagram insights

Instagram Live

Instagram Live allows you to broadcast live video to your followers. This is a great way to connect with your audience in real time and answer their questions. To start an Instagram Live, go to your profile and tap the Live button.

Instagram Stories

Instagram Stories are a great way to share behind-the-scenes content, announce new products or services, and run contests. Stories disappear after 24 hours, so they’re a great way to keep your content fresh and engaging. To create a Story, swipe up from the bottom of your feed. You can then add photos, videos, text, stickers, and effects to your Story.


Reels are short, looping videos that can be up to 60 seconds long. They’re a great way to share creative content, behind-the-scenes footage, and more.


IGTV is a long-form video platform that allows you to share videos up to 10 minutes long. It’s a great way to share longer content, such as tutorials, interviews, and more.

Direct Messages

Direct Messages (DMs) allow you to send private messages to other Instagram users. This is a great way to connect with friends, family, and business partners.


Groups allow you to create private chat rooms with up to 32 people. This is a great way to connect with small groups of people, such as your team, your book club, or your neighborhood.


Hashtags are a great way to categorize your content and make it easier for people to find. When you use a hashtag, your post will show up in the search results for that hashtag. You can discover more about using hashtags here.

Location Tags

Location tags allow you to tag the location of your posts. This is a great way to let people know where you are and to connect with other users who are in the same area.


Instagram Ads allow you to promote your business or product to a wider audience. You can target your ads based on interests, demographics, and more.

These are just a few of the many Instagram features for business. By using these features, you can create a strong presence on Instagram and connect with your target audience in a meaningful way.

Instagram Tips

Here are some additional tips for using Instagram for business:

  • Post high-quality content: Your posts should be visually appealing and relevant to your target audience.
  • Use relevant hashtags: Hashtags can help people find your content, so use them wisely.
  • Interact with your followers: Respond to comments and questions, and run contests and giveaways to engage your audience.
  • Use Instagram Ads: Instagram Ads can help you reach a wider audience and promote your products or services.
  • Be consistent: Post regularly and at times when your target audience is most likely to be online.
  • Be creative: Experiment with different types of content to see what resonates with your audience.
  • Be yourself: Let your personality shine through in your posts.
  • Have fun! Instagram should be a fun and engaging experience for you and your followers.

By following these tips, you can use Instagram to grow your business and reach new customers.