Just like optimising your website to rank in Google and other search engines, you can also optimise your social media accounts too. 

Consider that Instagram is a search engine full of useful content that people are searching for. You want them to find your content! 

Let’s take a look at Instagram SEO and how you can make your profile rank higher in Instagram searches 

Choose a relevant username

You may find the one you want has gone so add a dash, underscore, number or something to it. If you have a brand/business name, make sure you use something as close to it as possible. If it’s your name, ensure it’s what you want to be known by. However, also consider, if you are not a brand name that is well known, you could look to include keywords in your user name. 

Let’s consider what you do – if you are an interiors specialist, you can add the word interiors to your profile – it may be that you want to use your name – and then add interiors to that. When people search for interiors, they are more likely to discover your account. 

Optimise your bio 

Crafting a compelling bio for your account is essential for boosting online visibility and attracting potential customers. By strategically incorporating relevant keywords, you can optimise your bio to rank higher in search engine results. 

Use emoji flags to represent the country you serve and to make use of all of the content fields – telephone number, address, links etc. 

Recently Instagram added the option to add 5 links to your bio instead of just one. You may have different products or services that you want to link to or a most recent article on your blog for example. You may have different product categories or areas of the business that you want to promote. This saves you having to use an external service such as Linktree. 

Captions & keywords

Writing descriptive Instagram captions enriched with relevant keywords enhances your likelihood of appearing on the Explore page for users interested in similar content.

Instagram relies on the keywords within your post captions to gauge alignment with topics of interest to your audience. Thus, strategic use of keywords can significantly boost your visibility and engagement on the platform.

Hashtags as keywords

We could write about hashtags all day as there is so much to say. You can read more here. On Instagram, hashtags operate akin to keywords in traditional search engines, aiding users in discovering pertinent content. When you search for a specific hashtag, it curates all posts tagged with that particular hashtag. Similarly, incorporating relevant hashtags into your posts ensures visibility to users searching for those tags.

Therefore, it’s essential to include trending Instagram hashtags that align with your content to attract the appropriate audience. However, avoid overcrowding your caption with hashtags as it can detract from readability. While Instagram allows up to 30 hashtags per post, finding the optimal hashtag density is crucial. Conducting tests can help determine the ideal number for your posts. The recommended amount by many is 3-5 but that’s not to say you can’t use more or less in your posts. It really does depend on a number of factors.

Tags and Collabs

Traditionally getting tags on Instagram was the way that others would recommend, endorse or promote you to their audience. Now they can one step further and add you as a collaborator to content. This is a two-way street and as well as being tagged, you can tag others. Collaborating with influencers suppliers, customers and more is a great way to reach a wider audience. You can collaborate with multiple accounts. Imagine you have designed a kitchen – you can collaborate with the electrician, the kitchen fitter, the lighting supplier and more.

Post Quality Content

You can optimise your bio, use the right hashtags and do all of the aforementioned things but if you are posting low-quality content, you may has well not bother. Ensure your pictures are worthy of Instagram, that your reels are engaging and that your content is what your audience wants to see. consider your own habits, carry out a bit of research and look at what the competition is foin that is getting results to give you an idea of the sort of content you should be posting. 

Keep an Eye on the Results

Keep on top of what is working and what is not by tracking the insights. You will be able to see what has got likes, comments, engagement and you will be able to see when you have peaks in followers etc. Keeping on top of your insights will allow you to ascertain what is working and what is not.