30 Days of Social Media Content
Struggling for inspiration to keep your social media fresh and relevant? We share a 30 day guide, designed to help you when it comes to posting on your social media platforms. This is perfect for those of you who have no idea where to start or how to keep up with posting consistently. Take the 30 day challenge and see how well you get on. Are you ready to post 30 days of social media content as part of your social media strategy?
Building Your Page Audience
Before we start, we would recommend that during this process, you try and build your audience numbers so that your efforts are reaching as many people as possible. You can do this in a number of ways but don’t do it before you have posted something first. Make sure there is something for your new followers to see:
- Share your page on your personal timeline and ask people to like it
- Share your page in a group for small businesses or other relevant group and ask people to like it
- Promote your page and spend a few pounds on a “likes” campaign, targeting a relevant audience of those that are likely to become customers.
Day 1 – Ask a question
This is a great first post. All it takes is a little imagination to come up with a topic that people will engage with. Something simple like “post the last photo you took on your phone”. This is a great way to get people engaged and you will be surprised at how many people get involved. Perhaps you can post the last photo you took as the visual element of your post.
Tip – use an emoji of the down arrow and tell people to leave their photos below. They may not know that you are expecting them to do something.
The above graphic was a simple Canva creation which took just a few minutes to create. The result? 339 comments and 11 shares. This post was a real engager. Simple, no fuss and engaging.
Day 2 – Introduce Yourself on Social Media
Tell people about your business. Introduce your business by sharing a link to your website or by posting a photo of your premises or a really good image that gives an overview of your business. This is an introduction to you and your brand so give some thought to what you want people to see.
Day 3 – Share a Product or Service
Keep sales posts to 10-20% of your total social media content posts. If you use your social media pages to sell to your audience, they will soon tire of your posts. Social media is “social”. It’s where people go to engage with their family and friends and to find out what is going on in the world. Like traditional newspaper ads, it’s a bonus if they buy something but you can build a community to grow your brand awareness and occasionally remind people of your great products and service. So, on day 3, share a great photo of a product – maybe a photo that someone has shared, one of your customers, perhaps. Describe the product, tag the product, share a link to the product.
Tip – If you are selling physical products, the easiest way to show people more detail and encourage them to buy is to create a Facebook shop where they can click and buy the product easily.
Day 4 – Share Something Funny/Cute/Wow/Inspiring
Seen something on Facebook that made you laugh? Be sure to share it with your followers. Bear in mind the origin of this content and share from the original source. If you decide to download it and pass it off as your own content, be sure to credit the original poster.
Day 5 – Tag a Supplier’s Social Media Page
Whether you design kitchens, sell building plastics, offer a tradesman service, sell your own handmade products or third party products, you are bound to have suppliers or partners. Find their Facebook page and tag them. They will see the tag and re-share or return the favour. Building communities within your network is a great way to get your social media content out to a wider audience and grow your following.
Day 6 – Share a Topical Link/Event/Post
What’s going on in the news today? Is there anything that everyone is talking about? Is there a big event coming up? Find something relevant or topical that you can share with your audience. It may be a local event that’s happening or it could be major world news.
Tip – When it comes to sharing world news, keep it light hearted – don’t start sharing doom and gloom headlines – there is enough of this in the media currently!
Day 7 – Offer Some Advice
Is there some magical tip that will help prolong the life of your product? Maybe you can help people out by giving them some advice. Is there a tip for using your products that will benefit the customer and build that trust element?
Sharing tips and advice makes your social media content more valuable the end user. If you don’t know how to share this advice, you could try making a graphic with your brand colours, fonts and logo and some simple text saying “top tip” for example. Canva is a really useful tool for creating these type of graphics and if you keep them all within a brand theme, you can make your social media content look familiar to your audience.
After week 1 of 30 days of social media content have a look at what you’ve done so far, evaluate what has worked the best and make notes as to what you can do in the future.
Day 8 – Customer Review
If you have sold products or services for a while now, the chances are you have got reviews. If you haven’t then approach some customers, or those that have trialled your products and ask them if they would be so kind as to leave a review on your Facebook or Google page.
Next, take the text from the review and, using Canva again, overlay that text over an image. If the text doesn’t come out very clear, try increasing the transparency of the image within Canva and trying that. Add some stars using the ‘element’ tab and you have a Facebook ready graphic. Word of mouth – the best recommendation of products or services.
Day 9 – Meet the Team
Now this will depend on if it’s just you, or if there is more than one of you, as to how much social media content you can create and how many posts you can do. You could post a picture of you and your co-workers all together as a team or you could spread them out and introduce one member at a time. If it is just you and you are camera shy, you could take a pic of the work van or something that identifies your business.
Day 10 – Post Packaging/Delivery Content
For those of you that offer a product, share the product packaged and ready for delivery, or share a display of your products. if you offer a service, like bathroom installation, kitchen installation, plumbing etc, then share a photo of the finished job along with some before photos. You can create a slideshow of images showing the before, during and after photos of the job.
Top tip – if you are using eco-friendly packaging or there is something special about your packaging, be sure to share this
Day 11 – Engage People Again
Engaging people is key when it comes to social media however, this is not always practical. You can’t ask questions with every post and get people to engage – not if you are just starting out and trying to find a balance in your posts. You should endeavour to get people to interact with your content though. Why is engagement so important? Well, if someone likes your post, comments or shares it, or even tags a friend, other people will then see that post. You probably see yourself when your friends like pages and posts. If someone engages, it also means they are likely to see the next post you make, increasing your reach and visibility.
Something that we have great success with lately is asking a piece of trivia that is relevant to the business. For example, for a client that specialises in weddings, we asked
“Why are wedding rings worn on the 4th finger?”
Then we let the audience answer. It’s simple but effective.
Day 12 – Tag a Local Business
If you have a high street premises and get your coffee from the local deli, or you go for lunch at a local cafe etc, you can tag that business. If you have purchased something recently from a. local business then tag them. Facebook is about building communities and the more interactive you are in your community, the more people are likely to return the favour. If you are an online business, tag a business that you have recently ordered from. This works really well with some brands. we purchased a sofa from Made.com and tagged them and they responded. Recommending products is a good way to endorse a brand while getting yourself noticed.
Day 13 – Check Out the National Calendar Days
So, this takes a little bit of prior planning but if you are looking for relevant content, check out National Awareness Days and find out if it’s National Black Dog Day or national Prosecco Day for example. There are lots of these awareness days that could be relevant to your business or could just give you some topical content to talk about.
Day 14 – Share a Quote
You don’t have to go all spiritual with your Facebook page, but you could try using a famous quote of the day to share with people. instead of trying to find content to share, create your own graphic using your coloured background, chosen font and adding your logo. This is the kind of content you want people to share so by adding your logo and website to it, you can be sure that others are sharing your message and you aren’t just promoting someone else’s business.
Day 15 – Share a Blog on Social Media
We could sit here all day extolling the virtues of a blog and while we know that not everyone has a blog, we would definitely recommend that this be something you look into as part of your marketing strategy. If you do have a blog, use today to share your most recent blog. If it’s been a while, perhaps it’s time to write a new one. As a rule, you should be posting a couple of times a month to keep the content fresh for your audience and Google. If you don’t have a blog, perhaps today, you could share a shortened form of one in a social media post giving people advice, how to ideas etc. If you really don’t have this kind of content, you could share a link to a good article that you have found online.
Day 16 – Brainteaser
Guess the breed, work out a tricky puzzle, share an obscure photo and ask people to guess what it is. What you want is a great, shareable piece of content that people interact with.
Day 17 – Sell Your Wares
Why not? It’s been a while and there are no rules to say you can’t do a blatant sales post. Post a special offer, post your best seller, do a flash sale with a code that is only used on Facebook. This gives you a way to measure the effectiveness of your post.
Day 18 – Answer a Problem
What problem does your product or service answer? What solution does it provide? When you are selling your products, it’s all about finding the need. Ask a question –
- Do you struggle with storage space in your home?
- Are you looking for the perfect gift for a loved one?
- Are there odd jobs that you need finishing around the home?
Whether you are a tradesman, offering a product that solves a problem or a service that people need, finding and answering their need will give them a reason for them to engage, and potentially, buy from you.
Day 19 – Post a Statistic
Post a statistic using a graphic. You don’t need to re-invent the wheel when it comes to social media content, just find things that are interesting.
Day 20 – Cross Promote to Other Social Media
Are you on other social media channels such as Instagram, Twitter or Pinterest? If you are on Instagram, post your handle and ask others to post their handle in the comments, this way they can follow you and you can follow them back along with others. If you don’t have other channels, post a link to your website.
Day 21 – Video Content for Social
Video content is king online and should be part of your 30 days of social media content strategy. People love videos. You should aim to post a video of between 1-3 minutes in total. This could be something you have filmed previously, something you film for the purpose of this post or even a live video.
Videos and Facebook are a winning combination – forget sharing the YouTube link – you want to keep this traffic on your Facebook page. The shares will grow awareness of your page and the video will embed and play automatically when people scroll past it.
Day 22 – Post an Image
Have a look through your phone and see what images you have that you could post. Also, have a look around, what could you take a photo of? Create an opportunity to take a photo to post on your feed. It doesn’t have to be your products – it can be something topical.
- Something happening outside
- A picture of inside your store
- Finished projects
- A sunset
- Something of interest
As per the previous post asking people to post the last photo they took, you can ask them to join in with their photos in the comments.
Top tip – When asking people to contribute to your post, make it simple for people to engage. The more simple it is, the more people will get involved.
Day 23 – Ask People to Share
There are some Facebook rules about contests and making them a “like, tag and share” scenario and you should stay away from this but there is nothing to stop you asking people to share a particular post, to share your page etc. Perhaps you are near a likes milestone of 500 or 100 followers for example and just need that extra push.
Follow up with a thank you when you reach that milestone and show your appreciation for their help.
Day 24 – Share Something Seasonal
Christmas, Easter, Summer, Mothers Day, Fathers Day… what events are coming up? Can you link between your product/service and any seasonal events? Why are your products suitable for such events. “Do you need your carpets cleaned in time for Christmas” or “is it time to have your gutters cleaned for summer?”
Do you sell gifts that would make perfect presents for someone special on Valentines, Mothers Day or Fathers Day for example? You could even make more than one piece of social media content out of this.
Day 25 -Ask People to Share Their Photos
User generated content is a great endorsement of your business and makes a change to the images that you post. Why not ask your clients to share their photos of themselves wearing, using, showing off their purchases from your business. Ask them to tag you or to post on your wall. You can then repost being sure to tag and credit them.
Day 26 – Design a Logo/Poster/Ad
We recently witnessed a campaign from One Minute Briefs for a client that we work with. The brief was to design a graphic for an annual campaign that they run. It was run on Twitter but the results were phenomenal. It’s worth doing something smiler. Get kids or adults involved, get them to design a poster’/graphic etc. for your products or business and offer a reward for the best.
Day 27 – Get Personal
When building a brand, people want to know about the people behind the company and not just the products and services they provide. Share an insight into your day, a picture of the team at work. Make them different to your meet the team photos. Perhaps one of you has an unusual hobby or is taking part in a charity event etc. Share these stories to show people the faces behind the brand.
Day 28 – Post a Listicle
Listicles are list articles. Plain and simple – it could be ’10 ways to wear a snood’ for example then a brief list. This article, all be it a very long one is a listicle. I am basically listing 30 days of social media content. Buzzed is an excellent source of listicles and you can browse the site for those that sit well with your business and have some sort of relevance on what you do.
Day 29 – Ask People What They Are Doing
There is a risk with any type of engagement post that people won’t answer or comment so make sure this post makes sense as a post that doesn’t get any comments. Perhaps post a picture of what you are doing right now and then ask people to share their images in the comments.
Day 30 – Ask For Reviews
And finally… to finish our 30 days of social media content, let’s pop up another review. Share another recent review or feedback from a customer in the form of a graphic – keep it the same as the last format that you used for familiarity. This time as them to leave you a review if they have enjoyed the products and services that you provide.
Scheduling 30 Days of Social Media Content
If, in the middle of all of this posting, you find something that you really want to share, that’s fine. The above is just a guide and not a hard and fast rule. it’s to help inspire you and keep you going through the month. You can then repeat those posts that worked well and That’s great but you don’t have to share it right now. You can actually schedule it for another day. Simply by using an app called Meta Business Suite, which you can download to your phone, you can create the post and instead of clicking “publish”, you can choose the time and date you want to publish.
if you’ve got to the bottom of this article then thanks for taking the time to read. If you still have questions then we are happy to help. Get in touch by dropping us an email – email@example.com
Good luck with your 30 days of social media content posting! Let us know how it goes and get in touch if you need us.