For many businesses, your website’s blog is often a part of your online content strategy that can get overlooked. This is because, when it comes to online marketing, it can often come way down the list of things to do. What many businesses don’t realise however, is that it is one of the more core elements of digital marketing for business. A blog is a powerful tool in the quest for great SEO and gives you useful, authoritative content to share on your social media channels.
We take a look at the many benefits of blog management and how you can use it to help you grow your online presence and your audience.
Become an Authority in Your Field
When you start a business, often it’s because you know a lot about the products or services that you offer. Perhaps you have been in the industry for a long time or you are turning a passion into a business. No doubt, you have a lot of knowledge that you could share. But how do you share that knowledge and show your passion? A blog is an excellent forum for this.
Let’s give you an example. At Engage, our hobby is trail running. We never stop talking about running – we love it. We are always training for some event or another. Our family and friends are so bored of hearing about our conquests and the next crazy challenge but other runners love to hear about it. In fact, they search for these things in Google. Searches include:
- What are the best trail running shoes?
- What is the best running watch?
- How long should I rest after an ultra marathon?
- How do I get better at running hills?
- How do I get faster?
- Can I run in in the heat?
- Trail running in the rain?
We thought we would use this knowledge to reach a greater audience so turned that passion into a website www.runningforthehills.com. The website has been live for 8 months now and we are now reaching thousands of new people each month, ranking for several different topics in google and people are finding our content and sharing it. We blog regularly and that seems to work. It’s still a young blog but no doubt, within a couple of years, it will be reaching an even greater audience. It’s part of a longer term strategy to build a portfolio of affiliate marketing sites that last as an outlet for our passions, give us experience of optimising through website content and make a little bit of additional income.
I am extremely confident that you if you search for any of the following, you will find us on the first page of Google:
- How to deal with cows when running
- Resting after an ultra marathon
- Hydration vest review
- Hill rep session
- Trail running in the rain
Fortunately, I am an OK runner and I know my stuff when it comes to creating blogs so it hasn’t been too hard to get these pages to the first page of Google. Why am I telling you this? Because I am confident that we can do the same for you. Like baking a cake, these articles require all the ingredients to fulfil their objective which is to bring you traffic that engages and wants to know more. We have used these ingredients to test this for ourselves not just with this website but with numerous customer websites too. The formula works. You can spend thousands on search engine optimisation but we truly believe that a regularly updated, informative and engaging blog, that is written with search engines in mind, will reap the rewards for your business.
What You Write and How You Write it
You see, it’s what you write and how you write it that makes the difference. Knowing what to write, how to format articles for Google and ensure that they engage with the audience is key. That is why we will manage your blog content with the following in mind:
- Who is your audience and what are they searching for?
- Does the information answer the question that the audience is asking?
- Can Google find the content for the relevant search terms?
- is the information engaging and informative?
- Is it interesting?
- Does it make you sound like you know your stuff?
- Is there enough detail in your blogs?
You also need to consider the images that you use in your blog, how it will be laid out and how you format and structure each article. It’s also useful to know how Google will read your site so having a good linking structure will help Google, and other search engines, learn how you want users to use your site.
A Blog Management Service
At this point you may be thinking ‘I just don’t have the time for all of this’ but that is where we can help. Not only can we write your blogs, format them, publish them and optimise them, we can also tell you what you need to be writing about to find your audience and grow it. As part of our blog management strategy, we can come up with an annual schedule that takes into account all of the season trends, product launches, busier and quieter times, events and whatever else you need to impart. We will even find pictures for you if required.
Let Us Do The Hard Work
At Engage Digital Media, we understand that you are busy working on your business which is why we do the hard work for you. We will do all of the research, you can just give us a guide. Point us in the right direction, have an initial discussion with us and we do the rest. Creating your blogs, making them look great, making sure Google can find them and sharing them on your social media platforms. We take care of it all so you can get on with the busy task of running your business.
Engage Digital Media have written hundreds of articles for many blogs across many categories. We write for small to medium sized businesses and manage their blogs on a daily, weekly and monthly basis. We are happy to discuss your requirements and give you advice on the best blog management strategy for you. Just give us a call on 07828 669152.