Many of our clients come to us because they need help with their social media. This could be because they don’t have the time to dedicate to it or they don’t know where to start with their social media posts for business. Only the other day, we were contacted by a company in South Wales that hadn’t posted on Facebook for over a year. They had a former employee that managed their Facebook and Instagram, the employee had left and they didn’t keep up with the social media after that. In fact, by the time they contacted us, it has been so long they weren’t even sure of the log ins etc. Their social media had lost momentum and it was a case of starting again.
While this customer hadn’t posted because they didn’t have anyone to do it, there are often other reasons for not posting on social
- Forgetting to post and prioritising other tasks
- Running out of ideas of what to post
- Getting disheartened by a lack of engagement
- Simply not knowing where to start
If you can relate to any of the above then we are here to help. First of all, you need to work out your social media strategy and work out where you should be posting, how often and how you are going to allocate the time to it. There are lots of articles and advice out there that will recommend how often you should be posting to each platform.
- Facebook – 3 – 5 times per week – usually between the hours of 11am and 3pm
- Instagram – 1-2 times per day – at least once a day depending on your audience
- Twitter – several times a day
- LinkedIn – Monday – Friday between 10am and 11am
The times are only a guide – you will work out what works for you. you can be pretty confident though that posting on a Saturday between 9am and 4pm will see little return for your efforts.
Once you have worked out a strategy and when/where you are going to post, the next step is to carry out a social media audit.
Audit Your Pages
If it’s been a long time since you last interacted with your social media pages, you need to check them. Are the contact numbers correct, is the address still the same, have you changed anything, are there new product lines? These are all things that you should check before you start putting your efforts into posting on social media again. Things may have changed on the various platforms and there may be new features to take advantage of. Make sure you are using all of the features to your full advantage to get the best out of the platforms.
Tempting as it is to just start posting again, it’s important to take time and review everything first. While you are auditing your pages, why not take a look at your competitors pages and others in the industry to see what they are doing and garner some inspiration. you don’t have to copy what they do but by looking at other pages, it may help inspire you.
Decide What to Post
if you sit down and allocate 30 minutes to this with a staff member, friend, family member etc. you will come up with a whole range of ideas. Only earlier I was doing this for a client that sells beds and mattresses. I don’t have to c continually post pictures of products with prices or links to their latest range. It is a chance to get creative. Using Canva, I can make any of the following:
- Review graphics
- Did you know facts
- Tips for getting good night’s sleep
- Tips about foods to avoid that might give you nightmares
- Facts about sleeping
- Articles about sleep
- Animals and sleep – people love animals and pictures or animals. Post an interesting fact about an animal’s sleeping pattern
- Scents to help you sleep
- The best colours to decorate your bedroom
- Lighting ideas
- Interiors and soft furnishings
If you are going to share 3- 4 posts per week, the above will give a month’s worth of content with links to a couple of blogs on your website. in fact, if you spend a bit longer than I just spent doing those of the top of my head, you can come up with a really healthy list. I haven’t even touched on meeting the team, pics from the showroom, user generated content etc.
It doesn’t have to be fancy content – this example shows you how you can make a post that’s perfect for Facebook and Instagram.
Create Engagement With Social Media Posts for Business
Whatever you are doing, you should strive for an element of engagement. Now, if we could make every single post super engaging then we would be retired by now. Some posts do extraordinarily well while others not so. We have recently created some posts for a dog food company. Cute dogs should be a winner right? Apparently not but as soon as we do an informative post about one of the ingredients in the food or a post about something that a dog can eat, it gets shared multiple times. If you had asked us to put money on which post would work better, it would have been the cute dog. The trouble is everyone has done the dog and cat thing, a lot! Now you need to get more imaginative, or use more exotic animals. creating engagement can be tough but here are our top tips
- The opening line of the caption has to be your attention grabber
- Use emojis
- Use good quality images
- Ask questions
- Share a photo and ask people to share theirs
- Get people to vote – which colour, which do you like best etc.
- Keep it topical
- Know your audience
The last point is a bit trickier. How do you get to know your audience? Who are they, how old are they, male or female, where do they live… all of this information is available on the insights tab of your pages. Find out who your audience is and are they the right audience? Are these people like to buy your products – if so keep on building a similar audience. if not, you are going to need to re-think your strategy.
We have said this so many times throughout our many articles on social media posts for business but it is a very important point. When posting on your pages, you need to be consistent. Don’t post every day for a week and then nothing. Try and keep to a regular schedule. It doesn’t have to be the same time on the same day, week in week out, but you could stick to some basic rules. The most basic of which should be the amount of times you post per week.
Don’t over post either – posting all the content you have because you have it is not a good idea. Try and spread it out. Use scheduling tools such as Hootsuite to plan and schedule posts in advance so that you have a steady stream of content.