It’s no secret that social media is constantly changing. The way we use it personally and for business has changed exponentially in recent years and this trend looks certain to continue for the foreseeable future. For business it has become impossible to ignore, especially if you are looking to grow your business and increase your brand awareness. At some point during the day your customers on any number of social media platforms checking their Facebook feed, posting their latest selfies on Instagram or tweeting about their latest accomplishments.

Given that consumers spend a large amount of their time online on one of these social media platforms it is a good place to market brands to a captive audience. In fact social media has become the place to research, review, ask for recommendations and check out what’s available with this tipped to be even more common practise in 2017.

How does social media influence your buying decisions?

Think about your own behaviours and the influence that social media has had on you. Have you seen a bad review online which has put you off of making a certain purchase or visiting a business? Maybe you have seen people comment about a product in either a positive or negative light that has had an impact on your final decision. Perhaps you visit a company’s Twitter profile or Facebook page to research a possible purchase. Many people are now responding to sponsored posts on the various platforms and signing up to e-mail subscriptions to receive a free user guide or further news from a company.

Don’t ignore social media in 2017

With such a strong influence on consumers it has never been so important to make sure you are on top of social media, that your profiles are up to date, that you are posting good, relevant and regular content and that you are encouraging good reviews and handling less positive reviews well.