Updated 19/07/21

Do you need some help with your social media marketing? An effective social media strategy for business can help you to market your business on platforms such as Facebook and Instagram providing brand awareness and growth to a relevant, targeted audience.

Social media allows you to talk to your customers and potential customers, as well as seeking out new clients. It enables you to engage with your audience and to communicate your message as and when you have something to say. It’s a place to educate, inform, sell, entertain and share news. Best of all? It’s a really cost effective method of marketing your brand and message.

As beneficial as it is, for many businesses social media is one of those tasks that often gets moved to the bottom of the list. You know you need to do it and you know, if done correctly, it will generate a greater buzz around your business but where do you start? What should you be posting and when and how do you get those messages out there?

Perhaps You Need Help with These Questions:

  • What should you post and when?
  • Which platforms should you use – Facebook, Instagram, Twitter, LinkedIn? 
  • How do you grow an audience of relevant followers?
  • How do you create leads?
  • What’s a hashtag and how do you use them?
  • How do you advertise on social?
  • How do you keep the content fresh and relevant?

Finding Fresh, Regular Content to Post

Often we are contacted by customers that simply don’t have the time to keep their social media fresh and up to date. They know what they need to be doing, they just don’t have the time. Other times they don’t know where to start. Should they be using Facebook to reach their audience or is Instagram better? What about Twitter and LinkedIn? This is just the first in a list of many questions.

Then there is the question of what to post. It may be that you have an abundance of photos, lots of review, special offers and plenty to talk about, you just want to get creative and present it in a way that represents your brand and engages people. It is possible to do this yourself thanks to handy tools like Canva Pro for those that want to create professional looking posts.

Bespoke Social Media Strategy for Business

At Engage Digital Media, we offer a service that is bespoke to your business. We analyse your products and services, identify your target audience, check out what the industry leaders and your competitors are doing well (or not so well) and then build a bespoke social media strategy tailored to your business.

We will advise on where to post, when, how often and the type of content to post. We can even create your posts for you and schedule them. To do this we look at the bigger picture and use our experience and knowledge to build an effective social media strategy for business including the following elements:

  • Product/service info
  • Sales posts
  • Reviews
  • Current news
  • Blogs (we can actually write and optimise these for you)
  • Graphics
  • Videos
  • GIFs
  • Instagram and Facebook stories
  • increase your brand awareness

Social Media Audit

The first step in building a bespoke social media strategy is to audit your current social media and online presence

This involves looking at your current social media accounts, finding old accounts that may have been overlooked and checking how the various accounts have been set up. We want to ensure that your brand has synergy across the spectrum and that any old logos, images and details are updated. If you have multiple accounts this will all need to be streamlined.

The process involves looking at what you have done before, what has worked, what hasn’t and gives us an idea of the visibility of your pages. On older accounts where likes have been gained by contests or purchasing ‘cheap likes’, this can have a negative impact on engagement and visibility so we will look to clean this up.

This is a pre-cursor to building your social media strategy which is the next step in the process. Usually, your audit and strategy go hand in hand and every strategy that we produce will include an audit of what we have found along with what we recommend.

What do We Provide?

Once we have carried out an audit, our team will analyse your business, that of your competitors, your market place, industry leaders and the products/services you offer and then advise you on the best course of action for your social media actions. All of this will be documented and sent to you in a bespoke document that you can use to get your social media off to the best start.

We are happy to answer any questions you have, discuss our findings over the phone and even, if you want us to, manage your social media for you. Our prices start from £125 for an initial strategy service but we can provide a quotation on request for additional services. Many of our current clients first came to us for a strategy and have ended up using more of our services for social media and content creation. Another important part of the service that we offer is the creation of optimised blogs.

Giving You More Time to Focus on Business

Whether you sell products, offer a service or both, you have your area of expertise and have plenty of things to focus on. Often, social media is the last thing you want to think about. That’s why working with us will save you time, raise your brand profile and create a greater engagement with your customers and potential customers.

To discuss your requirements for your social media strategy for business in further detail, call us on 07828 669152.